Pro Web Info

Pro Web Info is a series of blogs on all areas of internet authoring topics, from SEO to Adsense, Adwords, blogging, web development and money making strategies.

Wednesday, April 12, 2006

3. Blending ads - Making money with Adsense series

There are many techniques for increasing adsense click through rate (CTR) floating around the web. The most obvious commonly used one is to 'blend you ads'. Chances are you probably know what I'm talking about already, but if not, I'll lay it down in laymans terms.

Simply change the colour of your adsens ads to make it blend in with your blog. the background of you ad should be the same colour as the background of your site, the link colour the same and text also colour the same. Some say that making your links 'just a hint' lighter than the ones on your site subconciously get's people to click on them more. This is debateable.

Another trick which I have found to greatly increase clickthrough is by putting a 'relevant' image to the left or top of an ad. People subconciously think the image is related to the ad text and click it. This can sometimes be considered trickery though and is sometimes frowned upon as bad practice.

The last thing you want is for your readers to desert your site because you are tricking them into clicking something they thought was part of your site.

Always make sure you keep an eye on the ads being shown, making sure they are relevant. If they arent, try tweaking the text on your page, ie add more 'kewords' to your text. Adsense often does a good job of working out relevant ads based on your content, but if your content isn't clearly labled then it can't do it's job correctly. This will also help with general SEO and should push your blogs up the search engines a little too.

Always remove irrelevant ads. You can specify in the adsense admin centre, to block certain ads. People are unlikely to click on something which has no relevance, and therefore removing this will always keep your CTR nice and high.

Make use of adsense's alternative ads functionality. If adsense runs out of relevant ads, you can force it to show an ad of your choice. This makes sure you are still showing somethign relevant, and you can show a different ad which produces revenue, as opposed to the Public Service ads which don't generate anything!

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